Develops and implements IMC (Integrated Marketing Communications) strategies for branding and products. Responsible for planning and executing advertisements to expand customer base, managing official SNS channels to strengthen brand positioning, planning and distributing content to enhance brand and product awareness through online platforms, supporting all aspects of online and offline events, and performing PR roles including press release writing, distribution, and media management.

Handles the entire process from planning to production and management of image and video content used across online and offline channels. Focuses on visualizing the brand and products attractively to customers by planning various concepts based on trend and customer analysis.

Establishes web design guidelines, supports web design assets needed for the operation, including product detail pages, promotional pages, thumbnails, banners, etc. Also supports online advertising materials and official SNS channel content design, visualizing plans.